Dual-revenue economics
Two engines. One P&L.
Net rev (Dec)
$461k
Lead margin
62%
Dispatch take
22%
LTV / pro
$11.4k
Revenue split · monthly
December split
Strategic notes
- · Dispatch revenue surpassed lead arbitrage in Aug — flywheel intact.
- · Brain auto-rebalanced 11% of standard-service intake from leads → dispatch in Q4. Net margin +18%.
- · Lead pool still essential: monetizes ~38% of complex demand that cannot be instantly booked.